Learning Different
Learning Different was created for my senior BFA exhibition during my final year at Murray State University. It is a variety of branding and product design projects for at-home learning aids that explore the concepts of inclusive design principles and raising awareness of consistent education opportunities for children part of the neurodivergent community. These concepts are explored in multiple mediums I have found myself drawn to including graphic design, screenprinting, bookbinding, and more.
The overall goals and values of Learning Different were to create a brand and products that were approachable, multi-functional, and inclusive. The brand’s logo and mascots were designed to represent the brands approachability and functionality. Body typography that was used throughout the products themselves was also used with the idea of inclusivity and functionality behind it by including the use of dyslexic friendly typefaces like helvetica. The brand colors also played into reinforcing these goals by using bright, high-contrast captivating colors. These include a warm orange, lively green, and a welcoming teal blue. This wide range of colors is also a nod to the wide spectrum of colors used to represent neurodivergence awareness.